Financial Services > Credit Cards > Glossary > Winback
An expression used by businesses to try and regain a customer who has defected to a rival. If you have recently cut up your credit card, or moved over to another phone or insurance provider, then you may get a call or a letter from them offering you a special incentive to go back to them. Always remember what your reasons were for leaving – were you upset with poor service, or did you just get a cheaper deal from someone else? If you are being offered a price match deal, or other financial incentive, make sure you find out the full details:
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