MBNA are enabling its millions of customers
to activate their
credit cards online . The announcement means that
credit card customers in the UK will have a choice of channels
when activating new, replacement or re-issued
MBNA
credit cards for the first time.
This is in addition to MBNA's transition to
paperless statements for new
online accounts, which was launched earlier in 2010. The move
also means that holders of affinity partner cards can take
advantage of the service, previously only available to re-issued
cards.
Ian Craig, customer service and channel fulfilment executive for
Bank of America Europe Card Services, which operates under the
MBNA brand in the UK and Ireland, commented Our customers
tell us they want more online options to service their accounts so
it makes sense to open up online activation to everyone. The
majority of our new accounts are applied for online; so, for many,
it is the right channel to offer more.
We've expanded the scope to activate our cards as it's
quite right that we offer them the freedom to service their account
via their channel of choice.
The service has already been taken up by hundreds of thousands of
MBNA credit cardholders this year, and by more than half a million
people since online activation was initially launched in
2008.