Barclaycard announces partners for rewards scheme

Barclaycard has revealed the first retailers that will be part of its Freedom rewards scheme.

LA Fitness, YO! Sushi, Firebox.com, Goldsmiths and Nationwide Autocentres will be among the partners that will give points straight to holders of the card at the point of service.

Sarah Newman, managing director of Barclaycard Freedom, said that, with 30,000 physical and online outlets participating, the scheme is the best available to customers.

She said: Barclaycard Freedom incorporates all of the best elements of loyalty schemes with the rewards, quite simply, in pounds and pence.

We are delighted that well known high street and online brands will be part of Barclaycard Freedom. We will be revealing many more participants in the weeks before launch.

To be launched in March, the Freedom scheme, available to all eight million Barclaycard customers, will reward points straight to the card at the participating retail outlets.

The points will then be redeemable at point of service through the card instead of vouchers, which are offered by other credit card companies .