Credit card holders happy with their cards

New research has revealed that consumers in the UK feel that they are getting a good deal from credit card providers . The study of over 500 credit card users, undertaken last month by Auriemma Consulting Group (ACG), found that customers thought they were being treated fairly, and that they felt valued by their credit card provider .

The research found that 94 per cent of credit card users believed their card company treats them fairly currently, that 84 per cent said that they had experienced no change in how fairly their credit card company treated them over the past year, and that 82 per cent felt that their credit card company values them as a customer.

Megan Bramlette, a managing associate at ACG said Over the past year, the payments industry has introduced proactive tactics and strategies to convey the message of ‘ treating customers fairly ’ (TCF ) to the consumer. These findings imply that consumers felt that they were being treated fairly prior to the introduction of the regulations and consumer rights, and that these strategies really only succeeded at reinforcing an existing sentiment.

It was also shown that the benefits of new consumer rights and regulations that have recently been introduced are having little impact on how people use their credit cards . This level of satisfaction shown has come after a number of increases on credit charges that were forced on card companies by the economic downturn.

However, it is also the case that most consumers are not really bothered about their credit cards, with 81 per cent saying that they generally only think about their credit cards when there are problems with their account or level of customer service .