American Express launches new rewards credit card

American Express has launched a new credit card that taps into the demand for premium rewards from business and leisure travellers.

The firm has linked its new product to Starwood's Preferred Guest programme, which covers 1,000 hotels and resorts in 100 countries around the world.

With the chance to earn points on almost all their spending, customers will have the opportunity to get complimentary hotel nights and room upgrades as well as VIP concert tickets .

Katrina Cliffe, head of consumer cards at American Express, said: Reward cardholders are increasingly looking for new ways to be able to accumulate travel-related benefits for their everyday spending.

This is an ideal card for today's discerning travellers, particularly those who have an existing affinity to the Starwood Preferred Guest programme and want to be able to earn Starpoints for all of the spending on their plastic.

Meanwhile, Barclaycard customers are being offered double Reward Money under the Freedom scheme until May 17th.